Newry.ie

Newry company First Derivatives have moved into marketing analytics with the launch of Delta Marketing Cloud with the move supported by the signing of a number of key pilot customers.

First Derivatives HQ in Newry. Photograph: Columba O'Hare
First Derivatives HQ in Newry. Photograph: Columba O'Hare

Brian Conlon, CEO of First Derivatives, commented: “We are pleased with the level of interest being shown in Delta Marketing Cloud which has already resulted in us signing a number of key pilot customers. While its commercialisation is still at an early stage, we believe it has the potential to generate significant recurring revenues for the Group. The launch also demonstrates the flexibility of the Delta platform and its ability to take us into new markets where there are exceptionally large volumes of data that require real time analysis. Our technology and experience gives First Derivatives a strong position in this expanding market.”

The explosion of digital and mobile marketing across all vertical markets is driving the need for technologies that can provide real-time analysis of large data volumes, which the Delta platform is ideally placed to meet. Industry analysts CEB estimate that marketing software spend will reach $32 billion by 2018 while, according to the Economist, the digital marketing sector is “going through something akin to the automation of the financial markets in the 1980s, with low latency the key to success.” Delta Marketing Cloud assists by combining both speed and scale with a flexible scoring algorithm and alerting process to allow clients to target the right prospects at the right time.

The launch of Delta Marketing Cloud leverages the power of the Group’s big data expertise to help sales and marketing professionals increase the return on their marketing and digital advertising investment, using the same core architecture currently used for analysis of billions of financial transactions per day. It combines real-time and reference data from numerous sources including website traffic, real-time advertising data, social media with proprietary CRM and other customer data. This produces a range of data analytics, such as predictive account-based scoring with real time geographic alert functionality to drive the responsiveness of sales channels.

Pin It

WHAT'S ON IN NEWRY

22Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
22Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
22Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
22Jul
GF FLYER  110719.jpg07:00PM - 09:00PM]
Gluten Freedom - Gluten Free Workshops
Soulbia
22Jul
d3e99a53f1992fbffb7704b59bedd30382050f202e70206e5bed9be26259a9e6.jpg08:00PM - 11:00PM]
Kieran Goss and Annie Kinsella
St Bronagh's Social Club
22Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
22Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
22Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
22Jul
GF FLYER  110719.jpg07:00PM - 09:00PM]
Gluten Freedom - Gluten Free Workshops
Soulbia
22Jul
d3e99a53f1992fbffb7704b59bedd30382050f202e70206e5bed9be26259a9e6.jpg08:00PM - 11:00PM]
Kieran Goss and Annie Kinsella
St Bronagh's Social Club
23Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
23Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
23Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
23Jul
GF FLYER  110719.jpg07:00PM - 09:00PM]
Gluten Freedom - Gluten Free Workshops
Soulbia
24Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
24Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
24Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
24Jul
GF FLYER  110719.jpg07:00PM - 09:00PM]
Gluten Freedom - Gluten Free Workshops
Soulbia
25Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
25Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
25Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
25Jul
GF FLYER  110719.jpg07:00PM - 09:00PM]
Gluten Freedom - Gluten Free Workshops
Soulbia
26Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
26Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
26Jul
image002.png02:00PM - 04:00PM]
Ceol na Croise - Ríoghnach Connolly Singing Masterclass
Crossmaglen Credit Union (Copy)
26Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
26Jul
GF FLYER  110719.jpg07:00PM - 09:00PM]
Gluten Freedom - Gluten Free Workshops
Soulbia
26Jul
image002.png08:00PM - 11:00PM]
Ceol na Croise - Ríoghnach Connolly in concert
Creggan Church
27Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
27Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
27Jul
11:00AM - 03:00PM]
Stephen Fitzpatrick Auction
Stephen Fitzpatrick Auctioneers
27Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
28Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
28Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
28Jul
2D6DAE06-298B-47BA-A03D-986B23341B60.jpeg11:00AM - 01:00PM]
Charity Dog Walk - PIPS Hope and Support
Kilbroney Forest Park
28Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
29Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
29Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
22Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
22Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
22Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
22Jul
GF FLYER  110719.jpg07:00PM - 09:00PM]
Gluten Freedom - Gluten Free Workshops
Soulbia
22Jul
d3e99a53f1992fbffb7704b59bedd30382050f202e70206e5bed9be26259a9e6.jpg08:00PM - 11:00PM]
Kieran Goss and Annie Kinsella
St Bronagh's Social Club
23Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
23Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
23Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
23Jul
GF FLYER  110719.jpg07:00PM - 09:00PM]
Gluten Freedom - Gluten Free Workshops
Soulbia
24Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
24Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
24Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
24Jul
GF FLYER  110719.jpg07:00PM - 09:00PM]
Gluten Freedom - Gluten Free Workshops
Soulbia
25Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
25Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
25Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
25Jul
GF FLYER  110719.jpg07:00PM - 09:00PM]
Gluten Freedom - Gluten Free Workshops
Soulbia
26Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
26Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
26Jul
image002.png02:00PM - 04:00PM]
Ceol na Croise - Ríoghnach Connolly Singing Masterclass
Crossmaglen Credit Union (Copy)
26Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
26Jul
GF FLYER  110719.jpg07:00PM - 09:00PM]
Gluten Freedom - Gluten Free Workshops
Soulbia
26Jul
image002.png08:00PM - 11:00PM]
Ceol na Croise - Ríoghnach Connolly in concert
Creggan Church
27Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
27Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
27Jul
11:00AM - 03:00PM]
Stephen Fitzpatrick Auction
Stephen Fitzpatrick Auctioneers
27Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
28Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
28Jul
Peggy-Seeger.jpg10:00AM - 12:00AM]
Fiddlers Green Festival
Rostrevor (Various Locations)
28Jul
2D6DAE06-298B-47BA-A03D-986B23341B60.jpeg11:00AM - 01:00PM]
Charity Dog Walk - PIPS Hope and Support
Kilbroney Forest Park
28Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
29Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
29Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
30Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
30Jul
image002.png05:30PM - 05:00PM]
Through the Eye Exhibition
Sean Hollywood Arts Centre
31Jul
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
31Jul
_DSF1812.jpg07:00PM - 08:30PM]
Newry Cathedral Tour
Newry Cathedral
01Aug
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
02Aug
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
03Aug
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
04Aug
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
05Aug
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
06Aug
12:00AM - 12:00AM]
Dance Summer Camp
Threeways Community Centre
14Aug
_DSF1812.jpg02:00PM - 03:30PM]
Newry Cathedral Tour
Newry Cathedral
17Aug
_DSF1459.jpg11:00AM - 05:00PM]
Newry Maritime Association Coach Trip
Gaeláras Mhic Ardghail

VIDEO

Larisa Sokele - Diverse City
Larisa Sokele - Diverse City

Larisa Sokele from Latvia talks about her Dressmaking business in Newry

Dan Gebski - Diverse City
Dan Gebski - Diverse City

Dan arrived in Ireland 15 years ago and lives in Newry with his wife and five year old son.

Newry.ie require Cookies on some parts of our site to enable full functionality. By using Newry.ie you consent to our use of Cookies. You can use your browser settings to disable cookies on this or any other website.
More information Ok