Newry.ie

Sports Direct USC new megastore has now opened in Buttercrane Centre, Newry. The impressive new 51,000 sq. ft. store houses Sports Direct, USC and GAME as well as a Belong Gaming Arena.

Michael Murray, Head of Elevation for SportsDirect.comsaid: “We are really proud to open this new retail destination in the heart of Newry. Our next-generation stores offer customers the biggest brands in sportswear, sports equipment and fashion, all under one roof. As we continue to grow throughout the UK, our ethos and commitment remains the same; we offer customers the biggest and best brands and unrivalled, great value.”

That's new football boots sorted for Matty McFerran, right,, pictured with his brother Roan. The Bessbrook boys were just some of the many callers into the massive new Sports Direct store in the Buttercrane Shopping Centre in Newry. Photograph: Columba O'Hare/ Newry.ie
That's new football boots sorted for Matty McFerran, right,, pictured with his brother Roan. The Bessbrook boys were just some of the many callers into the massive new Sports Direct store in the Buttercrane Shopping Centre in Newry. Photograph: Columba O'Hare/ Newry.ie

Sports Direct, boasts the very best in sport from brands including Nike, Adidas, Under Armour, Asics and Puma. The unrivalled selection for men, women’s and kids will also include sections dedicated to disciplines such as running, football and outdoor.

On the ground floor, USC streetwear and fashion is located. USC, the ultimate ‘House of Brands’, will offer premium branded denim, urban fashion, accessories, footwear and beauty from all your favourite brands including Converse, Champion, Levi’s, Hilfiger Denim, Lacoste, Calvin Klein and Napapijri among others.

The store will feature the brand’s new premium design concept featuring interactive mirrors, charging points and more.
The store will also house GAME, the leading high-street video game retailer alongside a Belong Gaming Arena.The 24 seat gaming arena offers a social space for competitive gamers as well as games, consoles, accessories and more to the local community.

Pictured in the new 51,000 sq ft mega store are Buttercrane Centre Manager Peter Murray with Jim Whyte, Manager Sports Direct /USC.
Pictured in the new 51,000 sq ft mega store are Buttercrane Centre Manager Peter Murray with Jim Whyte, Manager Sports Direct /USC.

Peter Murray, Centre Murray at Buttercrane Centre, said: “We are very excited to welcome Sports Direct, USC, GAME & Belong Arena to the Centre, brands which we know will be very popular with our customers.This is the largest retail store to open in NI since the lifting of Lockdown. To have a major anchor store open at a time is a huge vote of confidence in the high street and in Buttercrane in particular. The addition these popular brands will further strengthen our fashion and lifestyle offering, firming up our position as one of the best provincial shopping destinations in Northern Ireland.”

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