Newry based family firm The Rug House has rebranded as Kukoon in a move that has seen them expand their team to over 30, while increasing the number of rugs they stock by over 100% from last year, bringing the total to an amazing 250,000 different rugs!

A new website has been launched with multiple language and currency options to accommodate their ever-growing international customer base and expand on the 5,000 rugs sold globally across 35 countries every week.

The sleek new site already features more than 15,000 rugs.  

The firm have undergone a significant expansion with the aim to boost their presence in new markets and maximise their success as the largest retailer in Ireland and the UK for stylish and affordable rugs. 

As part of their expansion, Kukoon have recruited a number of new employees, taking their team to over 30 people compared to 23 in 2015. They are also in the process of expanding their retail presence in the province by opening a new store in Boucher Road, Belfast. The new store is expected to be open before Easter this year.

As part of their continued growth, Kukoon have developed an exclusive range of luxury wool rugs. The rugs in The Meraki Range come in an an array of colours and sizes, with prices to suit any budget. 

Kukoon’s Head of e-Commerce Richard McKnight says that over the last year their biggest challenge has been: “automating our stock management system and purchasing analysis, and improving overall cost efficiencies of the business while maintaining over 30% year on year growth across all channels.”

There’s been lots to celebrate since the company first launched, but Richard says Kukoon biggest success over the last year has been “the huge growth of our website compared to 2015 with sales up over 135%”. 

“As a business we are delighted that given our overall growth in sales and revenue we have maintained our quality in customer services and customer feedback scores which currently ranks us 9.5/10. “

“The improvements made across the operational side of the business has been excellent ensuring that the volume increase of orders has been meet with ease.”

Kukoon, formerly known as The Rug House, was established by brother and sister duo Paul and Clare Vallely in in 2007. The company started out from a shed adjacent to Paul and Clare’s parents’ house in Newry. 

Since then the company has flourished and has been recognised for their success picking up various awards including ‘Exporter of the Year’ in the DANI Awards 2014, the UTV Business Eye Award for ‘SME of the Year’ in the same year. 

To celebrate their new website relaunch, Kukoon will be launching a competition in February, giving you the chance to win money towards a rug for your home from their exclusive Meraki range.

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